Macabella Wins Product of the Year in Spreads Category

MacFarm’s is proud to announce that its Macabella Choc’Macadamia Spread – Crunch has been voted by Australian consumers as Product of the Year 2016 in the Spreads Category.

Product of the Year (POY) is Australia’s largest independent consumer survey of new products, with more than 14,000 household shoppers surveyed by Nielsen to determine the winners.

POY is designed to reward innovation in consumer products across a range of categories. The ultimate purpose is to provide shoppers with a symbol that guides them to the best products in category backed by the confidence of consumers just like them. The awards are part of a global brand championing product innovation in 43 countries around the world.

Launched in March 2015 and the first of its kind in Australia, Macabella is a macadamia nut infused chocolate-spread made with quality ingredients. The creamy Belgian recipe delivers a cocoa blend that, when paired with the crunch of the finest roasted macadamias, creates a premium taste.

Macabella features the highest percentage of nuts in the supermarket spreads category with a minimum 19.5% macadamias in every jar of Macabella Crunch. The ingredients are a big draw card to many consumers, with 45% citing the unique ingredients are what attracted them to Macabella Choc’Mac Spread the most in a consumer survey in late 2015.

Jacqui Price, Group Marketing Manager for MacFarms says “We pride ourselves on creativity and innovative products that stand above our competition. We believe that not only does the quality and flavour supersede other spreads available on the market, but the inclusion of macadamias makes Macabella a unique product in the spreads section. The award provides a high level of credibility and shows support of an Australian business.”

With all key ingredients sustainably sourced and guaranteed to be of the highest of quality, Macabella promises a premium spread at an affordable price.

Macabella is available from Woolworth’s and Coles stores nationally.